Prepare your SEO netlinking campaign

Julien Nishimata

SEO netlinking is an integral part of the natural referencing strategies chosen by many SEO experts. After a complete review of your website: technical, semantic … It is time for you to prepare your netlinking campaign. But where to start? How to do it? 

Before undertaking an SEO netlinking campaign

It is important to perform a netlinking check to determine the profile of inbound links or backlinks that you perceive on your website. You have many tools like Ahref, Semrush, SEObserver or Majestic. The objective is to make an inventory of your website and your competition.

To ensure the effectiveness of a good SEO netlinking strategy, regular verification of backlinks is necessary. Here is a list of questions you can ask yourself:

  • How many inbound links do you have? 
  • What is the authority of the inbound links? 
  • What is the nature of my links?
  • Where do the links come from? 
  • What are the themes of the sites where my links come from?
  • How were they created? 
  • What is the anchor used?
  • What pages are my links targeting?
  • How long did it take me to get my links? 
  • How many links did you lose?
  • What is the evolution of my site on the targeted keywords ?
  • What are your positioned keywords ?
  • What is my competition ? 

How many inbound links do you have?

Determine the number of inbound links. Do these links come from a single domain or from several different domains? This allows you to identify if your links are present on all the pages of the same site in the footer for example or on several different sites.

What is the authority of the inbound link sites?

Identify if the link quality you perceive is good: Trust Flow, Citation Flow, Domain Rating or Domain Autority whether it is on the precise url of origin or on the main domain.

What is the nature of my links? 

Know the types of links. They can be ” dofollow “, ” nofollow “, ” ugc ” or ” sponsored ” links. This allows you to measure your natural link balance. Having only dofollow links may seem artificial in the eyes of Google.

Where do my links come from? 

Are the inbound links from blogs, news sites, e-commerce sites or government sites?

What are the topics of the sites from which my links come?

Are the sites from which my links come from the same topic as my activity? 

How were they created? 

Were the links created via a communication campaign, press relations, expertise articles…? 

What is the anchor used (or hyperlink)? 

The definition of anchors is quite different according to SEO consultants, the main thing is just to understand the basic principle.

Are the anchors obtained:

  • over-optimized or exact : Netlinking agency (contains only exact keywords)
  • optimized : Netlinking agency (contains keywords + stop word)
  • semi-optimized : Paper Club, netlinking agency in Paris or buy backlinks with our agency (contains keywords + brand + stop word)
  • non-optimized or de-optimized or natural : ” Click here ” or ” https//paper.club ” or ” Paper Club ” (these are generic terms, url or brand, it does not contain any keyword)

Be careful to manage the balance of your anchors!

What are the pages targeted by my links?

Is it just the home page? Product or service pages? Knowing how the SEO juice is distributed allows you to better distribute it later and therefore optimize your pages for better linking.

How quickly did I get my links? 

Is it one per month? 2 per month or more? It is necessary to know the number of links you have obtained over time to plan your campaign. A campaign is carried out over time and gradually.

How many links have you lost ?

How many links are you losing every month? And why? Do you have the possibility to solve or fix it?

What is the evolution of my site on my targeted keywords?

Knowing how your keywords are positioned on the SERP is an imperative, it can have positive or negative consequences on your business. To have a good follow-up of keywords via tools like Monitank, Cocolize, Semrush is necessary in particular to follow also your competition.

What are your positioned keywords?

Knowing your keywords that rank on search engines may allow you to change your targeted keyword strategy.

What is my competition?

There are 2 aspects to separate the competition that we know because they have the same activity as you and sell the same products and the competition on search engines on targeted keywords. We will ask ourselves the same questions as before to understand what the competition has put in place. This allows us to know the effort required to achieve a better position and understand the reasons why they are positioned before you. Do they have more links than you? What are the anchors defined? Which pages? etc.