SEO or SEA: which to choose?
SEO vs SEA ? Natural or paid referencing? Should you choose between the two? SEO (Search Engine Optimization) and SEA (Search Engine Advertising) are two referencing techniques. The choice of one or the other depends on the marketing strategy and the acquisition channel envisaged by a company. Both have their own differences and advantages. Here are some elements to help you make the right choice.
Why is a netlinking strategy important for your site?
Why netlinking? Because on the web, the positioning of a site in the search results is essential. For this, there are several methods, including SEO. The latter, synonymous with natural referencing, is the most used and most effective in the long term. Netlinking is one of the pillars of natural referencing with content and technical optimization. Therefore, it is essential to understand how it works to succeed in your SEO campaign.
What is influencer marketing and how do you implement a successful strategy?
Influencer marketing, which consists of relying on influential personalities and websites to present a product or service or get a message across, is increasingly employed by companies.
Native advertising: what is it? Why is it so effective?
The digital advertising market grew at a CAGR of +13% between 2013 and 2019 in France, with total revenues estimated at over €6 billion for the year 2020 (Monitoring of the epub, 25th edition).
Advertorials VS sponsored articles: what are the differences? Which is the most effective digital communication lever?
Do you know when editorial content becomes an advertising message?
How to write an SEO article and optimize it for Google?
Want to write a well optimized SEO article? Whether you want to write for a personal blog or a company website, it is important to publish articles that meet the search engines’ requirements. Here is a simple and methodical approach that can guide you in writing your SEO optimized article.