Definition of the most used technical terms in SEO for dummies

Julien Nishimata

You want to become the undisputed “sensei” in SEO word mastery. This article is for you. Here are some definitions of technical terms most used by SEO consultants.

Trust Flow or TF

Trust Flow, also called TF, of the Majestic solution is an indicator to measure the quality or trust of links pointing to a website. This indicator is based on a score between 0 and 100. A site with one or more trusted links will have a higher score while a site with one or more questionable links will have a lower score.

Citation Flow or CF

Citation Flow, also known as CF, of the Majestic solution is an indicator to measure the popularity or quantity of a link pointing to a website. This indicator is based on a score between 0 and 100. A site with a high CF is a site which receives a large number of links.

Topical Trust Flow or TTF

Topical Trust Flow, also called TTF, of the Majestic solution is an indicator for measuring relevance or influence in one’s key themes. This indicator is based on a score between 0 and 100. 

Domain Referent or DR

The Referring Domain, also called RD, not to be confused with Domain Rating (DR) of the Ahref solution, is the number of unique domains pointing to the site. If you have several links from the same site, they will be counted as a single referring domain even if they point to different pages of your site.

This indicator is found in most solutions such as Majestic, Ahref, Semrush…

Backlink or BL or Inbound Link

The Backlink, also called BL is an incoming link pointing to the website. Unlike the RD, it is the total number of links pointing to the website. If you get several links from the same site, it will be counted x times the number of links or backlinks. The number of backlinks is always greater than or equal to the number of referring domains. Make sense!

Outbound or external link

An outbound link, called an external link, is a link that points from a website to another website. It leads the user to a new source of information than the original website.

Hypertext link

Hyperlinks are links to which you are directed, whether they are inbound or outbound.

Anchor link

The Anchor link is the text under which the hyperlink is put. We often talk about over-optimized, optimized, semi-optimized or non-optimized links etc.

Internal linking / Internal link or internal linking

Internal linking refers to the internal links (or internal netlinking) of a site. These are links located on your site that refer to other pages of your own site. The purpose of internal linking is to optimize your pages and improve their navigation.

Authority link

The authority link is an outbound or inbound link from a trusted website such as government sites, well-known media sites …

The nofollow attribute

The nofollow attribute is to indicate to search engine robots not to take into account the link or not to transmit SEO content for the calculation of the popularity of a website.

The Dofollow (follow) link

The Dofollow link is a simple link. There is no attribute for Dofollow links, they are present by default. The notion Dofollow refers to links that search engine robots can follow and thus transmit popularity or SEO value whether internal or external.

Domain Authority or DA

Moz’s Domain Authority, also known as DA, is an indicator that measures the strength of a website on a scale of 0 to 100. 100 being the highest score. The DA uses more than ten factors in its calculations.

Domain Rating or DR 

Ahref’s Domain Rating, also known as DR, is an indicator that measures the strength of a website’s backlink profile compared to other sites in their database on a scale of 0 to 100. 100 being the highest score. 

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