Link-Building Platform: Boost your visibility with quality backlinks

A link-building platform bringstogether media outlets, SEO data, pricing, and order tracking in one place.Paper Club provides access to over 120,000 media outlets in France andinternationally. You'll find the right backlinks for your pages faster, withoutmultiplying searches, negotiations, and follow-ups with individual publishers.

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Exclusive media offer

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Competition-monitoring tool

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Free SEO consulting

Why Use a Link-Building Platform for Your SEO Strategy?

Link building complements your website's content and technical foundation. The principle is straightforward: external sites create links to your pages and strengthen their visibility with search engines.
Not all backlinks carry equal weight. The media's topic relevance, article quality, anchor text, domain profile, target page, and editorial context all influence results. An effective link-building campaign seeks cohesive links that serve both organic ranking and reader value.

Our linkbuilding platform integrates all the features you need:

Select your topics to find niche media

Use all our filters to get the spot you need, at the right price

Discuss directly with the media

Ask us our succes stories on how we transform the visibility of our clients!

Optimize Your Link-Building Budget With Better Value

Backlink pricing varies by media outlet, audience size, topic, authority, required writing, and publisher conditions. Define your budget before searching for placements, then distribute it across multiple site types.

A balanced campaign can combine specialized media, niche blogs, and a few premium publications. This diversity creates a more natural backlink profile and prevents concentrating your entire budget on a single outlet.

Paper Club operates with no subscription. Pricing displays before purchase, and you control every expense. This transparency makes comparing media outlets simple and prevents unexpected fees.

90 000

media

15 000

exclusive media

95%

DoFollow

+1500

every month

Our current best prices

Our media

Choose the right spot for your backlinks among our 120 000 media outlets

Paper Club brings together over120,000 media outlets. The catalog covers specialized blogs, niche websites,news publications, premium media, and brand sites—both in France and abroad.

You can search for a website bytopic, language, country, traffic, price, or SEO data. Automotive, technology,health, home, fashion, commerce, education, sports, and tourism represent justsome of the sectors available.

Your choice should remainrelevant to the target page. To promote HR software, a media outlet focused onemployment, management, or B2B will deliver more value than a broad news sitefar removed from your subject. Thematic relevance matters more than a simpleauthority score.
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What is your industry?

Select in the list below

We have

2 138  media outlets

in the selected industry

We have

6 157 media outlets

in the selected industry

We have

6 293 media outlets

in the selected industry

Logo of the newspaper El Pais

We have

3 735 media outlets

in the selected industry

We have

7 509 media outlets

in the selected industry

Logo of the newspaper Marie Claire

We have

4 363 media outlets

in the selected industry

We have

4 356 media outlets

in the selected industry

We have

5 060 media outlets

in the selected industry

Our team is here to help you, completely free

Don’t face the pressure of results and limited resources alone: our team is by your side, whether you’re at an agency or with the advertiser.

Guest-posting on brand websites

Linkbuilding strategy

Niche media

Catalog Europe + USA

Schedule a call now

They are already part of the

Logo Club

Linkbuilding

By far the best linkbuilding platform! Both intuitive and well-designed, with a wide range of media in France and abroad, plus a super-responsive team with excellent advice.

Angélina Herbert

SEO Specialist, Lucca

Linkbuilding

GEO

Paper.club is both simple and effective, giving us results without wasting time. We’ve been collaborating with them since day one, and the team’s availability and friendliness make the process seamless.

Steve Cohen

Cofounder, Rankwell

Linkbuilding

I’ve relied on Paper Club for my clients’ link-building strategies since I began freelancing. The platform delivers on all fronts: high-quality media, responsive support, and competitive rates.

Nissim Belais

Freelance

Linkbuilding

Brand content

I wholeheartedly recommend Paper Club. The platform is really easy to use (media search, briefs, etc.) and makes managing our campaigns much smoother. And best of all, we can always count on our account manager’s dedication to support us!

Marilou Rudel

CEO, Flair Agency

Linkbuilding

GEO

At Les Nicheurs, we’ve relied on PaperClub for 4 years—offering a full catalog, great prices, an intuitive platform, easy communication with publishers, and top-notch customer service.

Guillaume Serre

Cofounder, Les Nicheurs

Linkbuilding

GEO

The best part is the team’s efficiency: we share the brief, Emilien designs a bespoke strategy, and the process runs smoothly—a significant time gain for our acquisition team.

Jeremy Lacoste

Head of Acquisition, MeilleurTaux

Linkbuilding

Since we started working with Paper Club, we’ve seen a big improvement in our rankings as well as our conversions. Theo is very attentive, available and reactive, which saves me a huge amount of time every day!

Loic Johnson

SEO Manager, Abilways

Linkbuilding

Paper Club is our partner for backlinks: a responsive team, always there for us, with fair prices and relevant links. We appreciate the strong opportunities in international linkbuilding, which help us become visible across borders.

Alexander Koppitsch

Offpage Director, Semtrix

Get more features with every euro you spend

Free SEO consulting

Get early access to rare spots

Unlimited access to our tools

Loyalty card of Paper Club
Loyalty card of Paper Club
Loyalty card of Paper Club

Our services

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Link building

Explore our exclusive media offer with unbeatable rates and complimentary, tailor-made consulting

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GEO

Make sure generative AIs (ChatGPT, Gemini, etc.) mention your brand, so you never miss a sale as the customer journey evolves

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Digital PR

Make headlines in leading national and regional newspapers

Personne installant un microphone à côté d’un ordinateur portable pour un enregistrement.

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Brand content

Harness the power of advertorials to quickly get reliable results and get your brand featured across all media

Femme souriante travaillant sur un ordinateur portable à un bureau moderne et lumineux.

Frequently Asked Questions

Do I need a paid subscription?

You don't need any subscription: you can create an account for free, have a look at all our catalog without any restriction, and add sponsored articles in your cart. You only pay for what you order.

What is a linkbuilding platform?

Our linkbuilding platform is a marketplace where you can pay a media to write a sponsored article (about your brand or your topic) containing a backlink (a hypertext link pointing to your own website). This backlink will transfer some authority from the media to your website, which is critical to improve your SEO and rank high on Google.

The two main advantages of using our linkbuilding platform are:

  • You get cheaper prices compared to when contacting each media at a time, because we have a volume effect
  • You can use our integrated search engine to identify the right spots for your linkbuilding campaigns