Your brand on BFM, Ouest France, La Dépêche du Midi, etc.

Make headlines in leading national and regional newspapers by executing a real Press Relations strategy

Available only in France

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How does digital PR work?

Creating quality content is essential, but it’s not enough to generate strong, natural links. To gain authoritative links, you need to actively promote your content.

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PR can deliver excellent results, but getting in front of your target journalists takes work. You need to:

Define the right message

Select the right audience

Engage at the right time

That’s what turns a simple campaign into a true success story.

Define the message

Which consumer topics do you want to address? We propose angles that match your brand and objectives.

Identify the audience

Who is your target audience?

Choose

Media, influencers, journalists

Copywriting

We provide all the content elements for your press release and landing page.

Send out & follow up

Targeted outreach to relevant journalists and influencers, plus proactive monitoring to ensure publication.

Measure the impact

Coverage, audience reach, trends, mentions, and backlinks.

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Tracking the impact of your PR strategy

Number of publications achieved

Weighted audience: media quality and credibility

Consistency with key messages

Coverage sentiment (positive, neutral, negative)

SEO results

Number of backlinks generated

Authority of source domains

Volume of mentions without links (including implied links recognized by Google)

Traffic evolution

Growth of brand awareness

What about backlinks?

A PR campaign shouldn’t be judged solely on the number and quality of backlinks. Even without them, mentions serve are considered as implicit authority signals for Google (EEAT).

Campaign success is measured by visibility, credibility, and brand awareness, which in turn improves SEO.

Our team is here to help you, completely free

In web marketing, you often work alone under intense pressure to deliver results, but with limited resources. Our team is here to support you, whether you’re in an agency or working in-house!

Guest-posting on brand websites

Linkbuilding strategy

Niche media

Catalog Europe + USA

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Théo Lepoutre

Jonathan Zakoïan

Jules Herbeau

Emilien Boniface

Théo Lepoutre

Jonathan Zakoïan

Jules Herbeau

Emilien Boniface

Théo Lepoutre

Jonathan Zakoïan

Jules Herbeau

Emilien Boniface

Steven Rakotosandratana

Miora Rahanetra

Anna Acevedo

Julien Nishimata

Steven Rakotosandratana

Miora Rahanetra

Anna Acevedo

Julien Nishimata

Steven Rakotosandratana

Miora Rahanetra

Anna Acevedo

Julien Nishimata

Linkbuilding

By far the best linkbuilding platform! Both intuitive and well-designed, with a wide range of media in France and abroad, plus a super-responsive team with excellent advice.

Angélina Herbert

SEO Specialist, Lucca

Linkbuilding

GEO

Paper.club is both simple and effective, giving us results without wasting time. We’ve been collaborating with them since day one, and the team’s availability and friendliness make the process seamless.

Steve Cohen

Cofounder, Rankwell

Linkbuilding

I’ve relied on Paper Club for my clients’ link-building strategies since I began freelancing. The platform delivers on all fronts: high-quality media, responsive support, and competitive rates.

Nissim Belais

Freelance

Linkbuilding

Brand content

I wholeheartedly recommend Paper Club. The platform is really easy to use (media search, briefs, etc.) and makes managing our campaigns much smoother. And best of all, we can always count on our account manager’s dedication to support us!

Marilou Rudel

CEO, Flair Agency

Linkbuilding

At Les Nicheurs, we’ve relied on PaperClub for 4 years—offering a full catalog, great prices, an intuitive platform, easy communication with publishers, and top-notch customer service.

Guillaume Serre

Cofounder, Les Nicheurs

Linkbuilding

GEO

The best part is the team’s efficiency: we share the brief, Emilien designs a bespoke strategy, and the process runs smoothly—a significant time gain for our acquisition team.

Jeremy Lacoste

Head of Acquisition, MeilleurTaux

Linkbuilding

Since we started working with Paper Club, we’ve seen a big improvement in our rankings as well as our conversions. Theo is very attentive, available and reactive, which saves me a huge amount of time every day!

Loic Johnson

SEO Manager, Abilways

Linkbuilding

Paper Club is our partner for backlinks: a responsive team, always there for us, with fair prices and relevant links. We appreciate the strong opportunities in international linkbuilding, which help us become visible across borders.